Three types of people mean three different types of market

For success and reduced conflict, know your market.

When I was a teenager I competed in running races, occasionally doing half marathons.  The half marathons I entered are 13 mile races, often involving the community of the town or city it was held in.  I noticed in these races, three types of people: elite; jogger; fun runner.

Elite

Elite runners were those who were totally goal orientated, at the front of the field.  Elite were interested in medals, trophies, bettering their times. Elite were serious, good, experienced and knowledgeable runners.

Jogger

The joggers were those who made up the middle to lower upper half of the field.  The joggers ran for the pleasure of it, but still liked to improve.  The joggers were usually a member of a club, and jogging was an interest mixed with social, fitness reasons.  The joggers were less serious in outlook, and had a mixed set of reasons other than specific goals for running.

Fun runner

The fun runners ran for fun, making up the lower end to lower middle of the field.  The fun runner did the race for the occasion, perhaps dressed up for it, and ran for charity.  They may have done a few training sessions, but often they never ran a mile in training for the race.  To the fun runner the race was a rare or one-off experience.

Three markets

In business, or any activity, it is worth knowing these three types of people: elite; jogger; fun runner.  These three types can belong to the same market type, but their needs are different.  The Elite for instance are success orientated thinkers, who desire products and services that achieve results, but also offers them knowledge, and practical wisdom about whatever area they are involved in.  The Jogger jogs through life, and desires only products and services that make their lives easier or more efficient, they have no desire for knowledge, just that it gets results.  The fun runner is a needy person, and somewhat ignorant, thus any products and services have to provide a “babysitter” role, and knowledge is likely to confuse or be misinterpreted by them.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s