What the Mars landing and hairstyles reveals about the human mind.
A new milestone in space exploration was announced by NASA of the successful landing of Mars probe Curiosity; the world went wild at the hairstyle of a NASA technician. The same Daily Mail article commented in passing that many were more interested in the font used to announce the discovery of the Higgs Boson particle than the actual news of the discovery.
Gabby Douglas gained Olympic gold for the USA in gymnastics recently. It appears people were more interested in criticising the hairstyle of the young star, than celebrating her victory; which apparently impacted her mental focus and denied her potentially further success.
One of my interests is the study of the human mind (mentalism), and these recent events reveals interesting insights into human nature. Most of humanity are unable to identify with an abstraction like an Olympians victory, a scientific discovery, or a space milestone; because they have no personal sensory experience to relate to the knowledge. Something like hairstyles and fonts people have concrete experiences of, thus they can better relate with a NASA technicians hairstyle than they can with news of a Mars probe landing.
The concrete (sensory experience) will always outweigh in importance the abstract (non-sensory; intellectual) in the minds of humanity. It is better to communicate discoveries in concrete ways so that people can relate to the knowledge, or they can rapidly focus on the trivial instead. By default people are subjective in nature, and it is best to filter out their irrelevant opinion, or it can mess with your mental focus, as it did with Gabby Douglas in the London Olympics.