You can change the world through storytelling.
In ancient times the storyteller was a highly valued member of society, on dark winter nights they entertained, but in ancient society they were a walking library of the history, laws, customs and spiritual philosophy of those people. The storyteller was the bard, poet or musician, protected by gods such as Apollo, whose every need was supplied by the society they existed in. In an oral tradition, if you needed to resolve a boundary dispute based on family inheritance you could not go to a book or the internet for your source, it was the storyteller who could tell you since they remembered the genealogy and the boundaries. It is said amongst the Celtic Druids the storyteller faced twenty years of training to remember all the stories.
People love stories, they can remember stories, and a vast amount of knowledge can be exchanged and remembered in the context of a story. The human brain is designed to remember stories, it excites the brain cells, the more concrete the better.
The successful creative artist, politician or businessman in part are successful because of the story they tell. Lots of people are plumbers, few plumbers rise above their state to be the master amongst plumbers without being able to tell a good story. Amongst the ancient Celts is an archetype called Ogmios, which I wrote about in a previous blog, the archetype of eloquence. The weak man may be no match for a stronger man in individual battle, but through eloquence, they can raise an army of one thousand men who would die for them in battle against the stronger man. Good storytellers are gifted with eloquence, storytellers and their stories are dangerous, they change history, Hitler was a storyteller.
The purpose of newspapers is to sell stories that will make them money by persuading people to buy the newspaper or to advertise in the newspaper. Being balanced, objective and factual may be an ideal but it won’t sell newspapers, idealistic newspapers go bankrupt. Good stories sell, and they are often by their nature corrupted by error, deceit and prejudice. Through the medium of story newspapers can bypass your reality checking and influence your mind in ways that you may be unaware of. Stories are an effective tool of benefit or harm depending on how you use it.