Create and manifest your own story to the world.
I proudly picked up my hooded sweat shirt and two t-shirts yesterday emblazoned with the name and logo of my business. The colours are sky-blue, the logo a raven in flight. I created my own personal story, with the logo, colours and words, a story that reflected my outlook, dreams and philosophy of life. Living my dream, rather than the dreams of others has always been my goal in life. Why wear the expensive dreams of others in the form of Nike or Armani when you can wear your own bespoke branding?
Technology has brought the ability to tell stories, and create our own brands down to the average person in the street. Through our blogs and social media we carve out a story of our beliefs, dreams and hopes. We add to these stories our photography, poems and drawings which then become our own personal brand, an authentic unique space in the world against conformity.
Even if we lack the skills to draw or manifest our own ideas, there are plenty of people out there who will at reasonable cost transform our visions into something tangible. I have no talent for drawing, but I knew what I wanted for the logo of this Liberated Way blog, a bridge into the sun. I commissioned an artist in my town to create the logo, and I can present this logo to anyone of dozens of printers in Colchester who can print it on anything from pens to t-shirts. It is a blessing for the small person to match the great corporates in building personal brands and stories, it is no longer the province of those with a large bank balance.