Nature is a source of great ideas and solutions to problems.
A little known fact according to scientific research is that dogs when off the leash and in a stable magnetic field prefer to poop aligned to north-south of the magnetic poles. As funny as this fact is, a more interesting insight emerges that dogs are one of a growing group of species which have a sense of magnetic fields.
Recent research involving pythons, a large snake, dumps them 20 miles from their original location finds that the python has an innate compass and map which allows them to navigate back to their starting point. The growing research in animal navigation using the earths magnetic field excites me, as I am keen on the idea of a navigation system that can operate without need of a third-party service such as a GPS satellite.
It amazes me how ignorant many in humanity are who treat nature as an inconvenience unworthy of consideration in any aspect of their lives, something controlled or kept at a distance. Nature to me is a rich information source, a huge information system which I am constantly pulling ideas from which directly impacts my business branding, products and processes.
My business deals with information delivery, so how my DNA codes information to how a python navigates using magnetic fields are all of great interest to me. I ask crazy questions like how can a food crop tell my computers it is under attack by a pest in the same way as they can communicate to a predator of the pest to attack the pest. The cause-effect type of learning of crows that match the intelligence level of a seven-year-old-child, and the scaffold learning ability of bees to deal with ever-complex patterns of learning, all have useful applications in artificial intelligence.
For every problem people seem to head to Google for the answer, but few ever considered that undervalued nature might provide a solution for every challenge humanity faces.