Sustainability and climate change

Consumers are sustainable if offered incentives and benefits.

Offering people a benefit or incentive to become sustainable works.

Offering people a benefit or incentive to become sustainable is the only way to achieve positive outcomes on climate change.

Early morning, and chaos.  Builders are putting up scaffolding around my house, it is chaos.  The cat is sick over my laptop bag.  I escape and wait for the local library to open.  A passerby comments that I had not done my homework last night, I blink a few times, do I look that young? In the library, panic as someone cannot find their bag they left a few minutes before; the library staff had taken the bag thinking it is a bomb.  My cellphone rings, a customer wants me to deal with a last-minute project.  Welcome to my chaos.

Amongst all this chaos the media, politician and activist bombard the consumers with messages of fear and doom of global warming.  Everybody is by now jaded, one more item of fear and manipulation in a tsunami of fear and marketing that daily seeks entrance to overstimulated minds.  Important perhaps to academics in their ivory towers, and rulers who see a good thing in marketing fear, the common person on the street has to live their lives, and their attention is upon mundane activities like paying the rent and getting their kids off to school.  Climate change is at the bottom of the list of concerns of everyday people, along with the rest of the fear-monsters of everyday life.

The scaffolding around my home is part of an interesting social experiment in sustainability.  Solar panels will appear upon the roof of my house, part of a scheme that though underwritten by a loan, will start to make money.  The solar panels offer free electricity during the day, my home only pays for the electricity at night.  My home sells the excess electricity it makes to the electricity companies who run the national power grid.  It is a win-win situation, a reduction in electricity bills, a scheme that will pay for itself, and the government-electricity companies paying the consumer for the electricity their solar panels sell to the electricity grid.

It is no point hoping for change in consumer habits by top-down control and fear marketing.  Offer the consumer a benefit, something that satisfies a need, such as the scheme my house is now involved in, the sustainable activities will drive a change in behavior, thus achieve positive outcomes the advocates of climate change desire.

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6 responses to “Sustainability and climate change

  1. Dont forget to follow the money…. How the UN is a puppet of world governments agenda. Christopher Booker, author of “The Real Global Warming Disaster,” estimated that carbon permits traded in global exchanges such as the European Union Greenhouse Gas Emissions Trading System, then estimated worth an estimated $126 billion, stood be valued in the trillions, “making carbon the most valuable traded commodity in the world,” outpacing even oil.

    “Forget Big Oil: the new world power is Big Carbon,” Booker wrote. “Truly it has been a miracle of our time that they have managed to transform carbon dioxide, a gas upon which all life on earth depends, into a ‘pollutant,’ worth more than diamonds, let alone oil”. WND reported in 2009 a Mumbai-based Indian multinational conglomerate with business ties to Pachauri stood to make several hundred million dollars in European Union carbon credits simply by closing a steel production facility in Britain with the loss of 1,700 jobs.

    The Tata Group headquartered in Mumbai had been calculated to receive windfall profits of up to £1.2 billion from closing the Corus Redcar steelmaking plant in Britain. About half of the savings was expected to result from cashing in on carbon credits granted the steelmaker by the European Union under the EU’s emissions trading scheme, or ETS.
    http://amaezed.wordpress.com/science/

  2. Powerfully written and spot on!

  3. Wonderful post Alex with good analogies… Enjoy a peaceful weekend and I hope your solar panels start to pay dividends 🙂

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