Placing planet earth at the heart of a business.
Summer, I camp a lot. I often evict wildlife from my tent, this morning it was a grasshopper. Sharing life intimately with wild creatures gives you a different outlook on life compared to most people.
In the garden I note my oak saplings are growing fast, needing larger pots. I have cared for these oak saplings from acorns, of the original thirteen acorns, eight survived to grow into oak saplings. Caring for wild things changes your viewpoint.
I watched a video over the weekend about the relationship of the neolithic builders of Stonehenge and the River Avon, how they held the river as sacred, a source of all the animals which they hunted that came to the river to drink. The reverence for water, the landscape, the animals of the Stonehenge builders is the same as that of the cave painters of Chauvet twenty-thousand years earlier who painted a stampede of animals coming out of a vulva-like water source in their cave.
I discover my values and personal insights from how I react to what I see and experience in the world around me. I reacted in anger at the greed and vanity of money investors in business ideas in the US reality television series Shark Tank on YouTube. I reacted in dismay at the wasteful stupidity portrayed in a video on consumerism: people queuing for a week to get hold of the latest iPhone, whose only enhancement from the last was its colour; IKEA marketing telling consumers to throw out perfectly good possessions; Apple designing a new type of screw on its smartphones in order to prevent people repairing damaged phones, thus encouraging waste; the extensive scams brands go to called obsolescence to make objects the consumer buys break quickly increasing waste and needless replacement. The contempt the modern economic paradigm has to this planet is at odds with our human ancestors, and at odds with my worldview.
I am part of a new business paradigm, where I can compete against rivals on equal terms with innovation and clever strategies, but where I care for the planet earth in the same manner as I cared for the grasshopper this morning and my oak saplings. In thinking on these matters in the garden this morning, my garden fox Amber appeared, yawned, then went to sleep in the sun.