Sadly people are taking advantage of people’s good intentions.
In the Colchester square the smiling face offers a leaflet, “for you!” he says. I take the leaflet, but it is held tightly, wheeling me in to the grinning face like a fish. The charity salesperson is selling a worthy charity called the World Wildlife Fund.
Welcome to cynical capitalism, salespeople as predators on the good intentions of human beings for emotive causes. Should I donate to the charity via these salespeople they will keep 90% of the donation, the charity will get practically nothing. I politely tell them I am not interested, I stay silent about where I would like to shove their leaflet, which they keep.
Anything of a charitable nature is via my business, which as its CEO I am the ultimate decision maker. For legal and business reasons I have policies and processes in place to assist in the decision-making, activity and recording of charitable donations. I have a localism policy which means the donation must relate to something in Colchester; the donation must benefit the business in some manner such as its brand or products; the donation must translate into a tangible result such as the planting of trees; the donation must meet values such as sustainability, liberty and opportunity policies.
One charity I might consider partnering with in the form of corporate sponsorship is the Royal Society for the Protection of Birds (RSPB), which has broadened its scope to dealing with other wildlife and the land. The RSPB runs many nature reserves around the UK including a small nature reserve near Colchester. This potential charity donation ticks all the boxes such as localism, sustainability and branding, so this is where I might donate to.
I argue that people need to become wise to the fund-raising activities for charities, checking that donations are properly used and administrative costs are low.