Forget social movements and actors, you can make change.
Individuals have no need to wait for a social movement, a celebrity endorsement or a disaster to make simple and small changes of steps now that benefit this planet and their community. Small steps can include recycling, planting a tree or picking up litter. In the deeds and choices the individual makes they feel empowered and gain wisdom through experiential activity helping this planet and their community.
You may have heard about the ice bucket challenge where people are emptying ice-cold water over their heads in aid of ALS research which is a motor neurone disorder. Many participants of the ALS challenge do so without bothering to learn what ALS is, or donate to the research; they follow a social trend with no understanding or interest of what it is about. The ALS challenge echos the problems of the Occupy Movement, most of the participants had no goals or idea why they were protesting. Many participants of mass social movements do so mindlessly without interest or understanding what such movements are about.
Russell Brand is a British celebrity involved in comedy, is becoming increasingly vocal in social and ecological movements. When I take a closer look at Brand I find despite all the words he has no vision or answers to the issues he seems so passionate about. I am cynical about Brand, who seems to lack authenticity.
The power of change is authentic and effective only at the individual level, that is I and you, and we have no need of social movements or celebrities to make our little ripples of positive change into the world.